The Brief: The Ben Ball is the automotive industry’s flagship fundraising evening. For 2025, Ben needed a creative and campaign partner who could own the full journey, from initial brand development in March through to live content delivery on the night in December. Not a supplier for a single phase. A partner for all of it.
The Concept: The campaign was built in three phases, each designed to feed the next. Phase one established the event identity, concept, logo system, static and animated assets, and a full promotional suite spanning digital ads, social graphics, web pages, email campaigns, and carousel content. From March, paid campaigns ran continuously across Meta, LinkedIn and Google, with eight months of active management and optimisation keeping the event front of mind as ticket sales built through the year.
Phase two shifted focus to the event itself, creation of the guest materials, AV content, sponsor integration, signage and the full suite of on-the-night assets. Every touchpoint considered, every detail designed.
On December 10th, a full production team went live on-site for eight hours, videographer, two photographers, real-time social content delivery throughout the evening, step-and-repeat photography and a highlights package ready to extend the event’s life well beyond the room.
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The numbers tell their own story.
impressions across all paid and organic channels combined.
total engagements generated across the full campaign.
landing page clicks driven from paid activity alone.
engagement rate across organic social — 5x the industry benchmark.
cost per click on Meta, from £2,318 total spend driving 36,328 visits.
interactions on a single post — the campaign's highest-performing piece of content.
unique users reached across all paid channels from a total spend of £7,886.
organic posts published, generating 82,140 impressions.
