The Brief: Powered by Coutts Bank and advised by leading international consultants RSM, Revilo specialises exclusively in premium, high-performance and high-specification vehicles. Quality, not quantity. The best, not bulk. We were brought in from the ground up, to build the brand, take it to market, and then make some noise.
The Concept: It started with a line: We don’t buy every car. Five words that did everything at once – positioned the brand, called out the competition, and told the right audience exactly who Revilo was for. From that foundation, we developed the full brand identity, the go-to-market online presence, and a social media presence built to attract a premium audience from day one.
Then came the campaign. Twelve weeks. Multiple channels. A deliberate, coordinated push designed to put Revilo firmly on the map across the North West, and put the cat firmly amongst the pigeons.
OOH placements ran across the region, reinforcing the brand in the spaces where premium car owners live, drive and spend. On radio, we placed across Smooth, Heart, Capital, Hits Radio and Key 103, stations collectively reaching hundreds of thousands of North West listeners every week – with creative that leaned into Revilo’s confident, no-nonsense positioning. TV rounded out the mix, extending reach and lending the brand a credibility that the category’s incumbents had long taken for granted.
The 12-week campaign culminated in a physical brand presence at The Trafford Centre. one of the UK’s most visited retail destinations – anchored by a fully wrapped Porsche GT3RS. Not a stand. Not a pop-up. A statement. The kind of thing that stops people mid-stride and makes them take a photo.
The Results:
A brand built from nothing, launched with confidence, and taken to market across OOH, radio, TV and experiential, reaching a combined North West radio audience of millions of weekly listeners across five major stations, and landing in front of thousands of Trafford Centre visitors at the campaign’s peak. Revilo Automotive arrived. And the category noticed.
